Wix to Webflow

Question 1

Q1: What should teams expect when rebuilding pages that were originally structured with drag-and-drop blocks?

Broworks · Accepted Answer

A1: Websites built with drag-and-drop editors often contain inconsistent spacing, duplicated sections, and layout constraints that don’t translate well to a more flexible environment. During the transition, each page is reconstructed using cleaner components and reusable elements. This results in more predictable layouts and improved performance. Broworks typically organizes sections into a structured system so marketing teams can update new pages without running into the limitations they experienced before.

Question 2

Q2: How does content transfer differ between Wix collections and a more customizable CMS?

Broworks · Accepted Answer

A2: Wix offers basic content collections, but they may not support advanced relationships, conditional fields, or multi-level content structures. When moving to a more customizable CMS, teams can redefine how content is organized, remove redundant fields, and build a scalable structure that adapts as the site grows. Broworks maps existing content to a cleaner schema that supports reusable layouts, editorial workflows, and long-term flexibility.

Question 3

Q3: What happens to Wix apps or extensions that were used to add features on the old site?

Broworks · Accepted Answer

A3: Most apps don’t transfer directly and need to be rebuilt through native features, lightweight scripts, or API integrations. This is often an advantage because it reduces reliance on third-party widgets, improves performance, and removes functionality that bloated the old site. Broworks analyzes each extension and replaces it with more stable and scalable solutions that align with the new build.

Question 4

Q4: Are SEO settings preserved when migrating away from a closed system?

Broworks · Accepted Answer

A4: Yes, as long as meta data, canonicals, alt text, and structured content are manually transferred and aligned with the new CMS. The migration also provides an opportunity to fix legacy issues like inconsistent titles, thin pages, or auto-generated URLs. Broworks typically creates a redirect matrix and validates indexing signals to ensure minimal ranking fluctuation during platform changes.

Question 5

Q5: How do analytics and marketing integrations change after leaving Wix?

Broworks · Accepted Answer

A5: Many integrations become more flexible because you're no longer limited to platform-restricted embed areas or proprietary tools. Tracking setupsGA4, HubSpot, CRM workflows, advertising pixels, can be implemented cleanly and consistently across the new build. Broworks often rebuilds the full tracking stack to ensure accurate data collection without relying on clunky app-based implementations.

Question 6

Q6: What long-term improvements do companies notice after switching from a closed ecosystem?

Broworks · Accepted Answer

A6: Moving away from a closed builder usually leads to faster loading speeds, better control over layout structure, and fewer limitations when creating new landing pages. Teams can scale design systems, introduce reusable components, and adapt the site as campaigns grow. Broworks frequently sees companies experience more predictable performance, easier maintenance, and greater creative flexibility once the site is rebuilt in a more advanced environment.

Wix to Webflow Migration Done Right

Key benefits

What you get when migrate to Webflow

Wix vs Webflow

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process

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