Hotjar Official Partner for UX & Conversion Optimization
As a Hotjar official partner, we help you turn Webflow websites into conversion machines, with real user insight, heatmaps, and behavior analytics that reveal what’s working and what needs to change.
What it means to be a Hotjar Official Partner
Hotjar selected us as an official partner because we combine behavioral analytics with design and CRO strategy.
That means you get more than just data, you get actionable insights and clear UX recommendations.
As a Hotjar official partner, we:
- Set up heatmaps, session recordings, and user polls on your Webflow site
- Deliver strategic recommendations to improve conversions
- Provide privacy-compliant tracking tailored to your audience
- Build streamlined Hotjar Webflow integration that runs smoothly
Why work with a Hotjar Official Partner?
Anyone can install Hotjar, few know how to use it.
We combine expertise in UX design, analytics, and Webflow heatmaps Hotjar setup to help you make better decisions based on real user behavior.
Working with a Hotjar official partner ensures:
- Accurate tracking that respects privacy laws
- Fast setup and seamless Webflow Hotjar integration
- UX/CRO audits based on real behavior, not assumptions
- Insights your marketing and product teams can actually use
Our Webflow clients





Our process
We define your goals, audit your current funnel, and plan the tracking setup.
We install Hotjar on your Webflow site, configure targeting, and validate data.
We analyze early findings and deliver UX/CRO recommendations based on behavior.
Explore what we’ve built
FAQs about using Hotjar with Webflow to improve UX and conversion
A1: Hotjar gives marketing teams visual insights into user behavior through heatmaps, session recordings, and feedback widgets. It helps identify where users click, scroll, or drop off, so teams can make informed design and content adjustments. Broworks integrates Hotjar with Webflow to turn behavioral data into actionable UX improvements.
A2: Yes. Hotjar’s lightweight tracking code can be added to Webflow through the custom code settings or via integrations like Google Tag Manager. Broworks ensures scripts are conditionally loaded to maintain optimal Core Web Vitals and avoid any negative impact on page speed or SEO performance.
A3: Unlike traffic-based tools, Hotjar focuses on qualitative data, capturing clicks, movement patterns, and real-time user reactions. It helps uncover usability issues and emotional feedback that metrics alone can’t explain. Broworks uses this data to align design changes with genuine user intent and conversion behavior.
A4: Hotjar reveals friction points within funnels, forms, and CTAs, helping teams pinpoint what prevents users from converting. This data supports targeted A/B testing and layout adjustments. Broworks combines Hotjar insights with Webflow’s visual flexibility to implement rapid, data-backed CRO improvements.
A5: Yes. Hotjar complies with GDPR, CCPA, and other data privacy standards by anonymizing sensitive data and allowing consent-based tracking. Broworks configures cookie consent banners and Hotjar settings to ensure compliance while still gathering valuable behavioral insights for optimization.
A6: Hotjar supports multi-site tracking through unique site IDs and shared dashboards, making it ideal for brands managing several Webflow domains. Broworks sets up centralized tracking across all instances so teams can compare performance, identify UX trends, and maintain consistency across global sites.







