B2B enterprise website redesign

Visa Franchise

Visa Franchise is a U.S.-based advisory firm specializing in helping entrepreneurs and professionals obtain U.S. residency through franchise investment programs. As a category leader, their website needed to clearly communicate trust, expertise, and outcomes, while supporting long-form educational content and inbound demand.

Webflow

WordPress migration

UI/UX Design

Client

Visa Franchise

Year

2025

Industry

Marketing & Consulting

Website

https://www.visafranchise.com

Challenges

Visa Franchise relied on an outdated WordPress setup that no longer reflected their authority or success rate within the immigration advisory space.The website struggled with:

Fragmented content that didn’t guide high-intent users effectively
Limited flexibility for publishing in-depth educational resources
Slow iteration for campaigns and content updates
A structure that made it difficult for users to quickly identify the right visa pathway

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As their audience became more educated and comparison-driven, the website needed to evolve from a static marketing asset into a content-driven conversion system.The objective was to align the website with Visa Franchise’s long-term business strategy, supporting education, authority, and consistent inbound growth.

How we approached it

Strategy & UX Architecture

‍We restructured the site from the ground up, starting with strategy workshops to define:

Core service offerings and visa pathways
Primary user segments (entrepreneurs, professionals, families)
User journeys based on intent and readiness

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This ensured users could quickly understand which option applied to them and why Visa Franchise was the trusted partner.

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‍WordPress to Webflow Migration

‍We migrated the entire website to Webflow in just three weeks, focusing on:

Performance, stability, and long-term maintainability
CMS components that allow rapid content iteration
Eliminating plugin dependency and technical debt

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The transition immediately gave Visa Franchise more autonomy over content and campaign execution.

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‍Content & SEO Foundation

‍We rebuilt the blog and resource structure to support:

Long-form educational content
SEO-focused page hierarchies
Internal linking that reinforces topical authority

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This laid the groundwork for sustained organic growth and improved visibility among high-intent searchers.

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‍Integrations & Analytics

HubSpot forms integrated across the site
Analytics configured to track user behavior and conversions
Clear measurement framework for future CRO and growth initiatives

What we achieved

Full WordPress → Webflow migration completed in 3 weeks
Flexible CMS system enabling faster publishing and iteration
Clear homepage messaging aligned with search and user intent
SEO-ready content architecture built for long-term growth
Streamlined workflows for marketing and content teams

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Most importantly, the website became a scalable platform, not a bottleneck.

Results

Within 3 months post-launch, the transformation resulted in improvements across three main aspects: user engagement, streamlined workflows, enhanced positioning within industry leaders, and SEO.

263%

Organic traffic growth with traffic value reaching $229

15.6

Average keyword rankings improved by 15.6 positions

0.7%

Share of Voice increased by 0.7%

Credits

Art Direction

Stefan Ivic

SEO & AEO Optimization

Milos Babic

Webflow Development

Andrija Cvorovic

Thoughts from our client

5.0/5

Broworks team were very helpful in supporting us with our WordPress to Webflow website migration. They have all the skills and experience to help with this sort of project. They also helped us improve our design and messaging so that we could have an even better user experience.