Visa Franchise

Services
WordPress Migration
Webflow
UI/UX Design
Industry
Marketing & Consulting
Client
Visa Franchise
Year
2025
Visa Franchise homepage showing E-2 visa offer, video thumbnail, CTA buttons, and trusted brand logos.

Visa Franchise helps international entrepreneurs secure U.S. residency through franchise investment by offering a turnkey solution that combines immigration expertise, vetted franchise opportunities, and full legal and business support. With a 95% visa approval rate and over a decade of experience, they guide non-U.S. citizens, typically aged 35–60 with $250K+ net worth, through every step of the E-2 visa process, positioning themselves as the leading provider of the “franchise visa” method.

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Challenge
One of the biggest challenges we faced when redesigning the Visa Franchise website was overcoming the limitations of their outdated WordPress setup. Over time, the site had become weighed down by hardcoded templates, conflicting visual builders, and an overreliance on developers for even minor updates. This not only slowed down the marketing team's ability to launch new campaigns but also created confusion for users trying to understand Visa Franchise’s core offering. Our goal was to create a system that’s easy to manage, conversion-focused, and clearly communicates the company’s value from the first visit. Key challenges included: - Outdated WordPress infrastructure - Hardcoded templates and multiple page builders - Inconsistent design system and visual hierarchy - Overloaded blog and resource structure - Lack of a clear narrative - Limited lead-generation flexibility
What we did

To address these challenges, we executed a complete redesign and migration of the Visa Franchise website to Webflow, focusing on clarity, flexibility, and performance. We restructured the site from the ground up, starting with strategy workshops to define the core offer, target audience, and messaging hierarchy. The result is a streamlined, scalable platform that not only positions Visa Franchise as the leading “franchise visa” solution but also empowers their team to manage content and lead generation with ease.

Key improvements included:

  • Full migration to Webflow in just 3 weeks
  • Creation of a unified design system
  • Clear homepage narrative and messagingSEO-focused content architecture
  • Flexible landing page and gated templates
  • Integrated HubSpot forms and analytics
  • Refined blog and resource structure
Recognition
Credits
Art direction
Stefan Ivic
Project management
UI Design
UX Design
Webflow Development
Andrija Cvorovic