EyeSee Research Webflow website redesign

EyeSee

EyeSee Research is a global market research company working with enterprise brands that rely on clear insights and data-driven decision-making. Their website needed to clearly communicate expertise, methodology, and value, while guiding high-intent visitors toward meaningful conversations.

HubSpot

Webflow

WordPress migration

Client

EyeSee

Year

2024

Industry

Marketing & Consulting

Website

https://www.eyesee-research.com

Challenges

EyeSee’s previous website did not fully reflect the depth of their expertise or the sophistication of their research offering. Key challenges included:

Complex services that were difficult to understand quickly
Messaging that didn’t clearly differentiate EyeSee in a crowded research market
UX friction for enterprise buyers evaluating credibility
Conversion paths that weren’t clearly defined

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For research-led organizations, trust and clarity are critical. The website needed to support education, validation, and conversion, all at once.

How we approached it

UX & Information Architecture

‍We restructured the website around how research buyers evaluate partners. This included:

Simplifying how services and methodologies are presented
Creating clearer entry points based on buyer intent
Reducing cognitive load while preserving depth

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The focus was on making complex offerings feel approachable and understandable.

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‍Conversion-Focused Redesign

‍We redesigned key pages with conversion in mind:

Clear value propositions above the fold
Stronger narrative flow across pages
CTAs aligned with buyer readiness (not forced actions)

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This ensured the website supports sales conversations instead of blocking them.

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‍Webflow Design & Development

‍The website was redesigned and developed in Webflow to provide:

A flexible, scalable system for content updates
Consistent design across pages and sections
A modern, professional interface aligned with enterprise expectations

What we achieved

Clearer positioning of EyeSee’s research services
Improved UX for enterprise and research-driven audiences
Conversion-focused Webflow website redesign
Stronger credibility and trust signals
Scalable structure for future content and growth initiatives

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The website now functions as a research credibility platform, not just a marketing surface.

Credits

Art Direction

Stefan Ivic

UX Designer

Tijana Stanojev

UI Designer

Filip Drenovakovic

Dijana Antanasijevic

Webflow Development

Aleksandar Misljanov

Thoughts from our client

5.0/5

The part that impressed us the most was the initial branstorming and their innovative UX solutions. They understood the brief and kept asking relevant questions for our business that made the brainstorming and new ideas highly relevant. Creatively, they went beyond what we could imagine and showed us way better options.