Mint
MINT is a fintech company operating in a competitive, trust-driven market where clarity, performance, and conversion directly impact growth. As their product and go-to-market strategy evolved, their website needed to shift from a static presence into a high-performing acquisition and conversion platform.
Challenges
MINT’s previous website did not reflect the maturity of their product or the expectations of fintech buyers.Key challenges included:
- UX friction across core pages impacting conversion
- Messaging that lacked clarity around product value
- Limited flexibility for marketing teams to iterate quickly
- A website that wasn’t fully aligned with analytics, CRM, and growth workflows
In a space where trust, speed, and precision matter, the website needed to become a conversion-focused system, not just a visual upgrade.
How we approached it
UX Strategy & Conversion Structure
We began by identifying where friction existed in the user journey and how prospects moved from awareness to intent. This included:
- Refining page hierarchy to surface value faster
- Improving navigation and CTA placement
- Designing layouts that support decision-making rather than distraction
The goal was simple: reduce friction and increase clarity at every step.
Webflow Design & Development
The website was redesigned and developed in Webflow to give MINT:
- A flexible, component-based system
- Faster deployment of updates and campaigns
- A clean, modern interface aligned with fintech trust standards
HubSpot Integration & Analytics
To connect the website directly to growth operations, we:
- Integrated HubSpot forms and tracking
- Ensured clean data flow between website and CRM
- Set up analytics foundations for performance measurement and optimization
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This turned the website into an active participant in the sales and marketing funnel.
Ux img
What we achieved
- Conversion-focused Webflow website aligned with fintech best practices
- Improved UX clarity across core pages
- HubSpot fully integrated for lead capture and tracking
- CMS-driven system enabling rapid iteration
- Solid SEO and analytics foundation for long-term growth
The result was a website built not just to look better, but to perform better.
Gallery
Credits
Thoughts from our client
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FAQ about MINT Fintech Website Redesign & Webflow Development
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