Strategic Branding & Identity for high-growth tech companies
Our brand identity should do more than look good. At Broworks, we craft branding & identity systems that help tech companies stand out, scale faster, and drive conversions, with a full package of logo design, brand guidelines, and launch-ready assets.
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What’s included in our Branding & Identity services
We offer end-to-end branding for tech-driven businesses (especially B2B SaaS, startups, and innovation firms). Our services include:
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Brand research and strategy
We start with in-depth market and audience research. This phase uncovers your unique value and defines mission/vision to position you against competitors.
Identity and logo design
Next we “put a face, voice, and personality on the soul of your business”. That means creating or refining your logo, selecting a distinctive color scheme and typography, etc.
Brand guides and assets
We compile comprehensive style guides detailing how to use your logo, colors, fonts, icons and imagery. This empowers your team or partners to maintain consistency.
Brand architecture
For companies with multiple products or sub-brands, we design a clear brand architecture that keeps each offering distinct yet aligned under one umbrella.
Our branding process
We follow a clear, step-by-step approach to branding, a method backed by industry best practices.
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Discovery and research
We analyze competitors and market trends. This echoes the “Brand Research” phase: gathering insights to inform every design choice.
Brand strategy
Based on research, we define your brand’s mission, values, and positioning. We identify what sets you apart (your unique differentiators) and craft a concise brand story.
Concept and art direction
We brainstorm creative concepts and metaphors that capture your essence. This includes developing moodboards, color palettes, and rough logo sketches.
Execution and launch
Finally, we roll out your new branding across key touchpoints. This can include a website refresh, updated marketing collateral, and a formal internal launch.
Case studies for brands like yours
View case studies
RF solutions company
branding
Web design
HubSpot
Wordpress Migration
Webflow
Xano
Epiq
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Industrial design agency
branding
Web design
HubSpot
Wordpress Migration
Webflow
Xano
Milivoja
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Computing solutions for space applications
branding
Web design
HubSpot
Wordpress Migration
Webflow
Xano
Xiphos
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Digital scent detection company
branding
Web design
HubSpot
Wordpress Migration
Webflow
Xano
Noze
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What our clients say
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Broworks helped us increase site visitors by 200%. Their team planned the project effectively and leveraged their skills to deliver high-quality outputs.
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Broworks are amazing, talented, and hardworking people. They are very creative (always coming up with new ideas!) and a pleasure to work with.
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They are absolute amazing professionals and have handled our project from A to Z with absolute perfection. Communication was solid, they met every appointment and deadline and showed a lot of flexibility for us.
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They are great and understand the project and what we need from their team. Communication is great. We have worked on a few projects together now and we are happy with the results.
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My experience was nothing short of outstanding! Their proposal was well-crafted, displaying a thorough understanding of the requirements. Their responsiveness and clarity in discussing ideas and feedback ensured that we were always on the same page.
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Stefan and his team were very helpful in supporting us with our WordPress to Webflow website migration. They have all the skills and experience to help with this sort of project. They also helped us improve our design and messaging so that we could have an even better user experience.
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Awards and recognitions
Awwwards
CSS WINNER
CSSDA
CSSDA
CSSDA
CSSDA
Clutch.co
Clutch.co
The Manifest
Honors
Star
Innovation
Special Kudos
UX
UI
Top Company
Top Company
Most Reviewed
2023
2023
2023
2023
2023
2023
2024
2022
2025
Ready to elevate your Branding & Identity?
Book a free strategy call and let’s build a branding & identity system that reflects your value, resonates with your audience, and drives conversions from day one.
FAQ
We get asked these questions a lot.
What are Branding & Identity services, and what do they include?
How do you approach brand identity creation or rebranding?
What industries and company sizes are your Branding & Identity services ideal for?
How do Branding & Identity services integrate with Webflow, SEO, and AEO?
How do your Branding & Identity services adapt to different industries or styles?
