Epiq Solutions
Epiq Solutions is an enterprise software company building complex, engineer-focused products. As their product offering matured, their website needed to evolve from a generic marketing site into a clear, structured system that supports product discovery, sales conversations, and long-term growth.
Challenges
Epiq’s previous website struggled to clearly communicate the breadth and depth of their product offering.
While the technology itself was robust, the website suffered from:
- Unclear product hierarchy and navigation
- Messaging that didn’t match how engineers and technical buyers evaluate software
- A structure that made it difficult to expand product content over time
- Limited flexibility for publishing resources and supporting materials
As sales conversations became more product- and use-case-driven, the website needed to shift from “company brochure” to product-led platform.
How we approached it
UX & Information Architecture
We started by restructuring the site around how Epiq’s buyers actually think, not how internal teams describe the product. This included:
- Mapping product categories and use cases
- Defining clearer entry points for different audience segments
- Simplifying navigation to reduce cognitive load for technical users
The goal was clarity first, especially for engineers and product stakeholders evaluating the platform.
Website Restructure & HubSpot Implementation
Rather than a full redesign, the focus was on structural clarity and scalability:
- Reorganizing core pages and navigation
- Introducing CMS-based product page logic
- Creating reusable modules that support future expansion
HubSpot CMS was used to give Epiq’s team more control without sacrificing consistency.
Content & Resource Foundation
We laid the groundwork for a scalable resource system by:
- Defining a clear structure for documentation and educational content
- Ensuring resources could grow alongside product development
- Aligning content hierarchy with SEO and discoverability best practices
This positioned the website as a long-term asset, not a one-off redesign.
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What we achieved
- Fully restructured website architecture focused on product clarity
- Improved UX for technical and enterprise audiences
- CMS-driven system ready for ongoing product and content expansion
- Cleaner navigation aligned with real buyer journeys
- Solid foundation for SEO, AEO, and future CRO initiatives
The result was a website that supports sales and product growth, rather than slowing it down.
Results
Gallery
Credits
Thoughts from our client
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FAQ about Epiq Solutions Branding and HubSpot Website Redesign
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