Industrial & Automotive
The automotive industry and digital experiences we make touch on many points. Both branches value good UI - high-quality aesthetics and UX user-centered approach in creating systems. Every project with industrial sector is an exciting experience that results in connecting people with machines and systems to their interaction smoother every day.
Strong connection between the industrial sector and design
As the industrial sector has many fans, especially when we talk about automotive designs, we focus on that perfect combination of timeless appearance and functionality in every projects we do.
Service is the center of attention
Many clients connected to the automotive world offer services for and around vehicles. And today, a good vehicle is a man's best friend (after a dog). When we design for automotive, we have in mind that vibe - safety, style, reliability.
Our design can cover various topics - from engineering to services, so the UI and branding are quite versatile. The goal is for whatever is offered to be openly described to users in an intuitive interface. We approach each product and service as a unique solution that should be revealed to users.
Experiencing the product
The presentation of automotive products often does not go without vivid pictures and videos. People want to see the truest details of the offer, where graphics, motion, 3D and even AI play a big role. This media is an integral part of the UI design because we want to provide people with a near-real-life experiences.
We are talking about different content depending on the product or service, but in the automotive branch, you’ll feel straightforward and confident energy everywhere. Whether the design style is elegant or daring, the point is always to convey the message to the visitors that they are looking at a serious and trustworthy business.
the automotive industry is in tune with users in a way that shows how important UI & UX are to everyday life, making it a dominant force in the market.
The well-known UX-first approach
The automotive design industry is known for listening carefully to people's needs and therefore has a large fan base. The same goes for our designing process - it's all about details and balance of appearance and function. In situations where users need to get the full experience of the product, we use heavier and more powerful design elements, and in times where directness and a range of information are needed, we opt for minimalism.
One of our best projects was the web design and development for Express Auto Hail Repair company. Building the website for their business, we had to keep the troubles and needs of the users in mind all the time. Thinking about their situation, the device via which they search for a helpful site, and what they need to quickly solve the problem. This project is just one example of how thoughtful design overcomes problems that people have in their everyday lives.