SEO Setup

Duration

1 day +

phase

4th step of Web Development phase

phase

4th step of Web Development phase

Goal

Increasing search engine rankings, providing a competitive advantage

Goal

Increasing search engine rankings, providing a competitive advantage

Goal

Increasing search engine rankings, providing a competitive advantage

Once the website is built, we tweak SEO to improve visibility and user experience, and drive sustained organic traffic to the website.

methods

Technical SEO

We do technical or on-page SEO to optimize a website's infrastructure and backend elements in order to improve its visibility and rankings in search engine results pages (SERPs).

Web performance

To test the website's speed, responsiveness, and reliability we use the Google Lighthouse tool. It gives a score rating from 0 to 100, and every well-performing website should have a score over 90.

HMW questions

During our first meeting with clients we write down questions in the form of how might we. It helps us set a clear goal and leads to problem-solving.

e.g.
How might we illustrate what makes our client different from their competitors?

a lot of blue and yellow paper notes with words on them on a white background

Deciding & Voting

Everyone gets 3 red dots to vote on the questions they think are crucial and should be answered first.

The three questions that receive the most votes determine the direction of the project and we need to answer them with design solutions.