Xiphos Systems
Xiphos Systems Corporation develops high-reliability embedded computing solutions for aerospace, defense, and mission-critical applications. Their website needed to clearly communicate deep technical credibility while remaining accessible to engineers, partners, and procurement teams evaluating complex systems.
Challenges
Xiphos operates in a highly technical, trust-driven market where clarity and credibility are non-negotiable.
The previous website made it difficult to:
- Quickly understand Xiphos’ product categories and capabilities
- Navigate complex technical content efficiently
- Present products in a way that supports both engineers and decision-makers
- Scale content as product lines and documentation grow
In a market where buyers perform extensive research before ever initiating contact, the website needed to function as a technical reference point, not just a marketing surface.
How we approached it
UX & Information Architecture
We focused on restructuring the website around how engineers and technical buyers evaluate solutions, not marketing slogans. This included:
- Organizing products and capabilities into clear categories
- Improving page hierarchy to surface critical information faster
- Reducing cognitive load while preserving technical depth
The result is a structure that supports both initial discovery and deeper technical review.
Website Design & Webflow Implementation
The website was designed and implemented in HubSpot CMS with an emphasis on:
- Consistency across product and solution pages
- Reusable modules that support future expansion
- A clean, restrained visual language aligned with defense-grade technology
HubSpot CMS enabled Xiphos to maintain control over content without compromising structure or reliability.
Foundation for Scalability
Rather than optimizing for short-term campaigns, the site was built to:
- Support long product lifecycles
- Scale documentation, specs, and resources
- Maintain clarity as offerings evolve
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What we achieved
- Clear, structured presentation of complex embedded systems
- Improved navigation for technical and enterprise audiences
- Scalable Webflow architecture supporting long-term growth
- Website aligned with credibility expectations in regulated industries
- Strong foundation for future content, product, and resource expansion
The website now functions as a trusted reference point for prospective customers and partners.
Gallery
Credits
Thoughts from our client
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FAQ about Xiphos Systems B2B HubSpot Website Redesign
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