Levinho is a popular PUBG mobile game streamer with over 9 million subscribers on YouTube and over 1.3 million followers on Instagram. He approached us to help him redesign his old logo and get a more professional brand identity to increase his fan base and sales.
After the rebranding, we did a survey to find out what his fans thought about the new logo design. Over 93% of the fans liked the new logo better, so we can officially say - it was a success.
Levinho needed a delicate facelift of the current logo. Just a small change of shape was enough to bring the whole picture to life. Everything that was characteristic of Levinho's logo, which represented him, had to be respected. His brand had to remain recognizable even to the oldest fans, who have been following him since the day one.
What we did
- Run a market research and color palette exploration
- Created a graphic system, including custom badges
- Provided collateral marketing materials for brand promotion
- Recreated a new logo