Brand Strategy

Duration

approx. 1 week

phase

2nd step of the Branding phase

phase

2nd step of the Branding phase

Goal

Determination of branding scope and long term goals

Goal

Determination of branding scope and long term goals

Goal

Determination of branding scope and long term goals

Before designing, we need to know what our client wants from branding, what are the focal points, crucial problems and goals in order to create a winning plan.

methods

Brand Positioning

We discuss with clients where their brand is in the online market, how they want to present themselves, and what is the most effective way to convey their message to users.

Branding Scope

Elements of branding can be a logo, website, packaging, marketing materials, visual imagery, and many other things. The first thing we do is define what the project includes.

HMW questions

During our first meeting with clients we write down questions in the form of how might we. It helps us set a clear goal and leads to problem-solving.

e.g.
How might we illustrate what makes our client different from their competitors?

a lot of blue and yellow paper notes with words on them on a white background

Deciding & Voting

Everyone gets 3 red dots to vote on the questions they think are crucial and should be answered first.

The three questions that receive the most votes determine the direction of the project and we need to answer them with design solutions.