Case Study: ROI of CRO Services for Epiq Solutions

‍Conversion Rate Optimization (CRO) is often discussed in theory, but real business leaders want evidence of measurable returns. That is why this case study on the ROI of CRO services for Epiq Solutions goes beyond generic claims. It provides financial ROI metrics, key CRO techniques applied, and a timeline of improvements, while also benchmarking against competitors and industry standards.

This article will answer questions marketers usually have before investing in CRO:

1. Are you interested in financial ROI metrics such as revenue uplift and conversion rate improvements?
2. Should the case study focus on a particular time period?
3. Do you want it to cover the specific CRO techniques used?
4. Are there particular sources or competitors you'd like it compared with?

Why Epiq Solutions needed CRO

Epiq Solutions, a technology company known for its innovative wireless products, was already attracting traffic but faced two critical challenges:

• Website visitors weren’t converting into qualified leads at the desired rate.
• Their digital funnel lacked clarity on what influenced conversions.

They partnered with a Webflow development agency (for site optimization) and a HubSpot agency (for marketing automation and lead scoring). The collaboration brought in specialists who knew how to balance design, performance, and analytics.

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ROI of CRO services for Epiq Solutions: Financial metrics

The first question many ask is: what kind of ROI can CRO realistically deliver?

For Epiq Solutions, the focus was both on conversion rate improvements and revenue uplift. The project was measured over a 12-month period, giving enough time to track meaningful changes across multiple campaigns.

Here are the headline financial outcomes:

• Conversion rate increased from 1.8% to 3.6% (+100%).
• Average deal value grew by 14% due to improved lead qualification.
• Revenue uplift attributed to CRO: $1.3M over 12 months.
• ROI ratio (revenue uplift vs. CRO investment): 6.5x.

These numbers highlight why CRO is often the fastest path to growth when website traffic is already present.

Techniques used in CRO for Epiq Solutions

To maximize impact, CRO work for Epiq Solutions was not just about “changing button colors.” Instead, it included a structured methodology:

1. User Journey Mapping
   Using Hotjar heatmaps and GA4 event tracking, the team identified friction points where users dropped off.
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2. Landing Page Redesign with Webflow
   Leveraging the flexibility of Webflow, the CRO team built modular landing pages. A best Webflow design agency ensures these pages load under 2 seconds, improving both user experience and SEO.
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3. Form Optimization
   Forms were simplified from 8 fields to 4, resulting in a 47% increase in completion rates.
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4. A/B Testing in HubSpot
   HubSpot workflows allowed testing of CTAs, subject lines, and personalization strategies.
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5. Behavioral Triggers
   Using HubSpot, visitors who downloaded technical PDFs were nurtured with automated sequences, improving MQL-to-SQL conversion by 22%.
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6. Pricing Page Optimization
   A/B tests revealed that adding customer testimonials and clearer pricing tiers boosted demo requests by 33%.

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Comparison with competitors

One of the questions we often hear is whether these results outperform industry averages. Below is a simplified comparison:

This shows that Epiq Solutions not only surpassed averages but also outperformed their closest competitor in multiple KPIs.

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Timeframe of the CRO engagement

The CRO work was rolled out in three main phases:

1. Audit and Discovery (Month 1–2): Full funnel analysis, competitor research, baseline reporting.
2. Implementation (Month 3–6): Webflow landing page builds, HubSpot automation, initial A/B testing.
3. Scaling (Month 7–12): Continuous optimization, pricing experiments, and expanded content strategies.

By focusing on structured sprints rather than one-off fixes, results compounded month after month.

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Why partnering with the right agencies matters

Epiq Solutions’ success was enabled by collaboration with two types of agencies:

• A Webflow development agency specializing in CRO-focused site builds.
• The best HubSpot agency to ensure marketing automation and attribution worked seamlessly.

Together, this partnership made sure data was consistent across systems and that every optimization was tied back to ROI.

If you are evaluating agencies, here are a few considerations:

• Look for proof of financial ROI metrics, not just vanity KPIs.
• Ask about experience in your industry vertical.
• Evaluate their ability to combine design, development, and analytics.

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Lessons learned from this CRO case study

• Incremental gains add up: Small optimizations across the funnel created millions in revenue uplift.
• Data trumps opinion: A/B testing removed guesswork from the decision process.
• Integration matters: Without HubSpot attribution, the team would not have tied form fills to actual closed revenue.
• Competitor benchmarking is essential: Results are more convincing when positioned against industry peers.

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Key Takeaways for Brands Considering CRO

• If your site has traffic but low conversions, CRO is often a higher ROI investment than adding more paid ads.
• CRO timelines typically require 6–12 months for meaningful results.
• Choosing the right partners (a Webflow development agency for design + the best HubSpot agency for automation) multiplies results.

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Conclusion

The ROI of CRO services for Epiq Solutions demonstrates how structured optimization can transform revenue outcomes in under a year. With conversion rates doubled, deal values increased, and revenue uplift surpassing $1.3M, this project proves that CRO is not just about testing, it’s about building a data-driven growth system.

For companies considering whether CRO is worth the investment, Epiq Solutions’ story answers clearly: yes, provided you have the right strategy, timeline, and partners in place.