Webflow Glassdoor Integration

Webflow Glassdoor Integration: Embed reviews + jobs (step-by-step)

If you’re reading this, you’re probably in one of these situations:

1. You’re building (or rebuilding) a careers page in Webflow and want Glassdoor credibility on-page (ratings, employee quotes, “why work here”).
2. You want your open roles visible on your marketing site without maintaining two job lists.
3. You tried to “just embed Glassdoor” and hit the classic wall: iFrames don’t behave, scripts don’t render in Designer, or the data you actually want isn’t available via a clean official feed.

This guide is a practical, implementation-first playbook for a Webflow Glassdoor Integration that supports both conversion and governance: review widgets (trust layer) and jobs listings (intent layer). It’s middle-to-bottom-of-funnel on purpose, less theory, more “how to ship it without breaking SEO, performance, or compliance.”

You’ll get 3 levels of integration:

• Simple embed (fastest, lowest effort, minimal maintenance)
• Widget-based (best UX, strongest control, moderate dependency)
• API / structured feed (best long-term scalability, requires a jobs source you’re allowed to use)

Important reality check up front: Glassdoor’s API situation has changed over time, and Glassdoor states it no longer supports API partnerships.
So for “Jobs API integration,” you have two valid paths: You already have (or inherit) a legacy/partner arrangement (rare) and can use it responsibly or you build the jobs experience from an authorized source (ATS/feed) and link out to Glassdoor where relevant.

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What “Webflow Glassdoor Integration” actually means in 2026

A solid Webflow Glassdoor Integration isn’t “show a badge somewhere.” It’s two connected conversion mechanics:

A) Trust layer (reviews, rating, employer brand)

Goal: reduce doubt for candidates (and sometimes even buyers, employer brand affects perceived company quality).

What typically works:

• Rating summary (e.g., 4.2/5)
• Review snippets (2–6 quotes)
• A “See all reviews on Glassdoor” link
• Optional: department/location context if you recruit globally

B) Intent layer (jobs, roles, apply flow)

Goal: get the right person from “interested” to “applied” with minimal friction.

What typically works:

• A searchable jobs list
• Location/remote tags
• Role categories
• Clear apply CTA (ATS or hiring platform)
• Optional: “also available on Glassdoor” link for social proof and distribution

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What you can (and can’t) embed in Webflow

Webflow gives you the Code Embed element to place third-party HTML/CSS/JS on a page. It’s powerful, but there are boundaries:

• Code Embed supports HTML, CSS in <style>, and JS in <script>, not server-side code.
• Embeds can be previewed only on the published site (scripts often show placeholders in Designer).
• There’s a practical limit: Code Embed content can’t exceed 50,000 characters.
• Preview environments can be on a different domain (e.g., .canvas.webflow.com), so scripts that validate domains or origins may need adjustments.

Why this matters for Glassdoor:
Most “Glassdoor reviews widgets” are either: an iframe (easy), a JS snippet that injects content (sometimes blocked by CSP/origin rules), or a third-party service that renders a reviews wall from imported data.

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Option A: Embed a Glassdoor reviews widget (fastest)

This is the fastest way to deliver the trust layer: use a widget provider that generates an embed snippet you paste into Webflow. Common widget providers publish “Glassdoor reviews” templates with copy-paste installation flows (you configure a widget, then embed it on your site).

When Option A is the right choice

• You need this live this week
• You’re okay with a third-party dependency
• You want some design control, but not full control
• You don’t want to manually maintain quotes

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Step-by-step: Add a reviews widget in Webflow

Step 1: Pick a widget vendor
Look for:

• responsive layout
• lazy loading
• the ability to limit reviews shown
• controls for star rating display and text length
• fallback states (if widget fails, still show a link to Glassdoor)

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Step 2: Configure the widget

• connect or specify your Glassdoor company page
• choose layout (carousel vs grid)
• choose number of reviews
• choose theme + spacing
• copy embed code snippet

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Step 3: Add the embed to Webflow

1. In Webflow Designer → Add panel → Embed
2. Paste the widget code
3. Publish and test on the live domain (don’t judge it in Designer)

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Step 4: Make it responsive
Most widgets handle width automatically, but you should:

• place the Embed inside a wrapper div
• set wrapper to width: 100%
• if iframe-based, apply a responsive iframe technique (CSS) if vendor doesn’t

Step 5: Add a trust fallback
Under the widget, add a simple line: “Read all employee reviews on Glassdoor →”, if the embed fails (ad blockers, script blocks), the link still works.

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Option B: Build a styled “reviews wall” you control (best UX + governance)

If you want a careers page that looks premium and loads fast, the best approach is usually:

• Use a widget or import method once
• Select a small set of representative quotes
• Store them in Webflow CMS
• Render them as native Webflow components
• Link out to Glassdoor for full context

This gives you:

• full design control
• predictable performance
• less dependency risk
• better accessibility

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Step-by-step: Build a Reviews CMS in Webflow

Step 1: Create a CMS Collection: “Employee Reviews (Selected)”
Recommended fields:

• Reviewer title (e.g., “Software Engineer”)
• Location (optional)
• Review snippet (plain text)
• Pros snippet (optional)
• Cons snippet (optional; careful with tone)
• Star rating (number)
• Source link (the Glassdoor page link)
• Date (month/year)
• “Show on careers page” (boolean)

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Step 2: Add a Collection List to your careers page

• Layout: 2–3 columns desktop, 1 column mobile
• Keep snippet length consistent for visual rhythm

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Step 3: Add structured trust signals near the section
Above the quotes: “Employee feedback (from Glassdoor)” + a link.

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Step 4: Add an editorial governance rule
Only publish:

• a balanced set of roles and locations
• recent quotes
• quotes that don’t expose private info

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Option C: Jobs listings in Webflow (best practice)

For bottom-of-funnel candidates, the jobs list is the primary utility. The #1 mistake is trying to make Glassdoor the source of truth for jobs on your site.

Better model:

• Your ATS or hiring platform is the source of truth
• Your Webflow careers page reads from that source (API/feed)
• Glassdoor is a distribution channel (and trust layer), not the master database

Why this model wins

• You control your data
• You avoid mismatches (roles that are closed on ATS but still show on Glassdoor, or vice versa)
• You can add structured data (JobPosting schema)
• You can track conversions properly

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Jobs API integration: what’s realistic now (and what isn’t)

Glassdoor still has legacy developer documentation pages describing Jobs API endpoints, but Glassdoor also indicates it no longer supports API partnerships.

So, for most teams in 2026, you should not plan a net-new integration that depends on a Glassdoor Jobs API key, or you should integrate your jobs into Webflow from an authorized source, and then link to Glassdoor as a destination where appropriate.

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Acceptable scenarios for “Jobs API integration”

Scenario 1: You already have a legacy partner arrangement
If your organization already has a working API key and contractual rights:

• do not call it directly from client-side JavaScript
• proxy it through a serverless function
• cache responses
• render results in Webflow via JS

Scenario 2: You use a licensed third-party jobs data provider
Some vendors sell job board datasets or scraping-based APIs. That can be legally and contractually sensitive, so treat it as procurement + legal review. (This guide won’t recommend scraping as the default.)

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Step-by-step: Add “Apply” and tracking (so it’s actually measurable)

What you want to measure

• views of the jobs page
• filter/search usage (signals role interest)
• clicks on “Apply”
• completed applications (ATS conversion)
• role-level conversion rate

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Step 1: Use UTMs on Apply links

Append UTMs to Apply URLs:

• utm_source=careers-site
• utm_medium=webflow
• utm_campaign=jobs
• utm_content={{role_id}}

Even if the ATS strips UTMs, many preserve them.

Step 2: Fire an analytics event on apply click

Use GA4 event: apply_click with params: role, location, department or optional: send to your CRM if you track talent pipelines.

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Step 3: Track “quality” engagement

Add scroll depth and time on page for the careers page. This helps distinguish browsing from applying.

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SEO + AEO: schema, indexing, and trust signals

This is where you can turn the careers page from “just a page” into a durable acquisition asset.

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A) JobPosting schema (if you host job detail pages)

If you generate job detail pages (recommended), add JobPosting structured data:

• title
• description
• hiringOrganization
• employmentType
• jobLocation / applicantLocationRequirements
• datePosted
• validThrough
• apply URL

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B) Indexing strategy

• Index job detail pages (if unique and stable)
• Use canonical URLs
• Remove (410/redirect) expired roles to avoid “thin content graveyards”

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C) Employer trust signals (Glassdoor placement)

Place Glassdoor elements where they support decisions:

• careers page hero (rating + link)
• “Why join us” section (review highlights)
• role detail pages (small trust snippet near apply CTA)

D) “Key facts” block (quote-friendly)

Add a small block under your Glassdoor area:

• “Glassdoor rating reflects employee reviews on Glassdoor.”
• “Job listings are maintained on our official careers system and updated regularly.”
• “For additional context, visit our Glassdoor company profile.”

This clarifies data provenance and reduces skepticism. If you're interested in more, in-depth, schema markups implementation, check out this guide.

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Security + compliance: what to avoid

Avoid scraping by default

“Scrape Glassdoor and render it” is the fastest route to:

• instability (captcha blocks)
• legal/compliance issues
• broken widgets when markup changes

If you use a vendor that imports Glassdoor reviews, ensure:

• they have a compliant method
• you understand licensing and caching
• you can remove the dependency if needed

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Avoid client-side API keys

If any job system requires tokens:

• never expose them in Webflow embeds
• proxy through serverless
• restrict origins

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Integration options comparison

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