Case Study: Visa Franchise WordPress to Webflow Success

Case study: How we migrated Visa Franchise from WordPress to Webflow and increased website visitors by 300% in the first month

Migrating from WordPress to Webflow isn’t just about aesthetics, it’s about performance, speed, and scalable SEO results. In this case study, we’ll walk you through how our team at Broworks led the complete WordPress to Webflow migration for Visa Franchise, resulting in a staggering 300% increase in website visitors in the first month post-launch.

If you're evaluating the move, this breakdown will show what to expect, how to do it right, and why the migration process can dramatically improve your SEO and business growth.

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Why Visa Franchise needed a WordPress to Webflow migration

Visa Franchise helps international entrepreneurs invest in U.S. franchises that qualify for E-2 investor visas. While their business model is clear and niche, their WordPress website wasn’t doing them any favors. They struggled with:

• Slow load times impacting conversions
• Plugin bloat and poor security practices
• Inconsistent CMS structure for global content teams
• Outdated design that didn’t reflect their value proposition
• Difficulty scaling SEO due to technical limitations

They needed a modern, fast, SEO-optimized solution that gave their marketing team control without relying on developers, and Webflow was the answer.

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Our approach to the WordPress to Webflow migration

Our process for WordPress to Webflow migrations is always methodical, especially when dealing with SEO-critical pages. For Visa Franchise, we executed the project through a 3-week Website Migration Sprint, covering UX, UI, and technical SEO.

Week 1: Strategy & UX architecture

• Audited all URLs, backlinks, and keyword positions
• Mapped out UX improvements to simplify user journeys
• Planned new CMS structures for multilingual content
• Created a future-proof sitemap & wireframes aligned with SEO goals

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Week 2: UI design & art direction

• Modernized design in Figma reflecting brand credibility
• Applied mobile-first and accessibility best practices
• Built modular components for scalable content creation with Relume framework

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Week 3: Webflow development & SEO migration

• Rebuilt the entire site in Webflow using the Client-First framework
• Implemented 301 redirects to preserve SEO equity
• Integrated Hreflang tags, localization features, and CMS filters
• Set up custom page schema and structured data
• Optimized images, tags, and global page speed

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The results: 300% increase in website visitors in the first month

Once we launched the new Webflow site, Google crawled the improved structure almost immediately. Thanks to better performance, UX clarity, and technical SEO, Visa Franchise saw:

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Key SEO improvements after migration

This wasn’t just a facelift. Visa Franchise’s Webflow site included foundational improvements to SEO, including:

• Global hreflang implementation across English, Spanish, Portuguese, and French
• Semantic HTML5 tags and optimized heading hierarchy
• Alt text and Open Graph setup for improved crawlability
• Schema markup for FAQs, Articles, and Company Info
• Clean, fast URLs, and well-structured page metadata

All of these contributed to faster indexing, more impressions, and increased conversions.

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Why this WordPress to Webflow migration was a success

Three key factors made this migration successful:

1. No drop in SEO rankings, only growth
2. Faster performance = better UX and SEO
3. Scalable CMS and localization for global reach

And the results are lasting. As of writing this, Visa Franchise continues to grow month-over-month.

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Thinking about migrating from WordPress to Webflow?

If you're facing similar challenges, plugin fatigue, slow speed, or poor SEO, you don’t have to start from scratch. A well-managed WordPress to Webflow migration can protect your rankings, boost performance, and improve results across the board.

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Ready to make the switch?

👉 Explore our WordPress to Webflow Migration Services
👉 See more Webflow projects
👉 Contact our team to get a migration estimate