If your website is where your company is stationed on the Internet, imagine a landing page as one separate room. When a visitor comes across this room, what should he see? Imagine where your product is placed there, how space is organized, what the visitor sees first, and what lasts.
And most importantly, how you want to guide the visitor through the content of that room - your landing page.
The page of your website to which visitors land, guided by some previous link.
Simple, isn't it?
However, what is entirely up to you is what the visitor will see there. And whether that will lead to the desired action - conversion.
Some tricks tweak your landing page to make the conversion of your website big. Because it should be highly functional, informative, catchy, and good-looking. This may sound difficult to achieve. Therefore, we pointed out a few tips on creating a good landing page. Here is what we've got for you!
Let’s get back to the idea of the room.
What should first catch the eye of the visitor when he enters a room that is like a shop, gallery, and the like? From everything he sees, he must immediately know what it is about.
For a landing page, it means headings. The heading is the part of the page that stands above everything and says: Look at me! This means that the heading must instantly show what you are offering. Whether it's a product, a service, a skill. The heading must send a transparent message that is relevant to the user. Yes, we say clear and direct, but not blunt. As something users see first the headline has to be catchy, so don’t be afraid to add a bit of humor and catchphrases. As long as it's obvious what you're talking about! For example, questions that users themselves would ask turned out to be good headlines.
Let's go back to the top of this text. Headline - What makes a good landing page? This indicates that the answer to this question, which is above all, lies below. And so, visitors continue to read. Another example is the headlines of our Broworks website. We often invite people to action and cooperation by directly saying LET'S (Let’s visualize some ideas!). If you convince them in any way that the heading is an overture to something relevant to them, you have succeeded. Heading - did a good job.
Tip: Subheadings can also play a role in drawing attention. For example, if the headline is a question, the subheading can easily offer an instant answer as an introduction to further text.
One source of information can be copy, but one needs to know how to create it. How powerful are words? When is the written word most useful for a landing page? When giving information about you and your work concisely and clearly. No matter how much media, video, and images draw attention and entertain visitors, the text explains and highlights important points. How much space a copy will take for itself depends on what your offer is. If you feel that something needs to be explained well and directly to users, then the amount of copy can be bigger. Such is the situation with sales, for example. Anything that involves handling and spending money requires a better explanation because money is an essential human resource. People want to know where the money is going. In addition to writing it, the copy needs to be integrated into other content. Combine it with media and polish the look of the copy itself. What does it mean?
Either way, you still should strive for minimalism as much as possible. The concise and stylishly processed copy is legible, light, and clear. And as such, it leads to bigger conversions.
Anything that isn’t text and still tells a story.
Showing a product or service with a picture or video is very effective. For some users, a visual explanation means a lot, and they think it gives a more personal vibe. We are ultimately visual beings, and the messages that come to us through design, image, and motion have a big impact on us. Add images, illustrations, or 3D objects to your landing page, and they will remarkably enrich the content. It all depends on what you do, but make sure that this kind of media targets the essence. Connect with your target audience, give a clear and empathetic message, and show something that people can relate to.
Through this content, you can present yourself, your brand, and your values. That's why the Hiro -mascot of the Broworks team sticker pops up here and there on our website, creating an atmosphere around other content. Whether it is about adding vibe, explaining, interacting, or entertaining, media roles are powerful indeed. Therefore, be careful how you use them and place them because you do not want to send the wrong message.
And now the major elements around which you design the whole story of your landing page. After all, the point is for your users to perform the desired action! Therefore, there are elements such as buttons that should prompt the user to click. Call-to-action elements.
What to do with them? First, they must be well-positioned because visitors must notice them. All the show-off features have to go into call-to-action elements. They usually achieve the biggest conversion when they are below a particular content, a copy that provides information about you and your work. When you introduce people to what you offer, they are more likely to click on the action button. That's why they come after. You want it to be almost freakishly easy to spot, so pay attention to the design of the element itself. It has to look like the action itself! Use colors that create an attractive contrast and draw attention.
Forming an element as a tangible object also attracts people to interact with it. That is what we had in mind while designing the logo for the ACS company. Unrelated to the landing page, but for the same purpose. Once again, why is it important that the call-to-action elements are in the right place at the right time? Because they are the ones who need to lead to the desired action. Whether it is contact with the company, cooperation, purchase, and the like. We will just call it - conversion. And now, it is even clearer what this means for the landing page.
Most of these tips we have listed could be used to create any page on a website. But for a landing page, always keep in mind its purpose, which is to make the user want to work with you. When you actively integrate these elements into the content of the landing page, keep the following in mind:
Good luck!
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