What to Expect When Migrating from WordPress to Webflow

What to expect when migrating from WordPress to Webflow: Timeline, costs, and risks

If you’re considering WordPress to Webflow migration, you’re not alone. Many brands, especially in the B2B, SaaS, and tech sectors, are moving away from the maintenance-heavy, plugin-reliant world of WordPress to the streamlined, design-flexible environment of Webflow.

In this guide, we’ll walk you through what to expect in terms of timeline, costs, and risks, while answering common questions like How much does Webflow cost?, What is the downside of using Webflow?, and What are the risks of a WordPress website?

If you want expert help with your migration, our Webflow services include SEO preservation, custom design, and training so your marketing team can confidently manage the new site.

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Why brands choose WordPress to Webflow migration

Switching platforms isn’t just about looks, it’s about performance, security, scalability, and marketing efficiency.

Top reasons companies migrate from WordPress to Webflow include:

• Faster load speeds without relying on caching plugins
• Built-in hosting and security (no separate contracts needed)
• Easier design changes without developer bottlenecks
• Lower long-term maintenance costs
• Better collaboration between marketing and design teams

For businesses dealing with plugin conflicts, slow updates, or constant security patches, moving to Webflow offers a more predictable, scalable environment.

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WordPress to Webflow timeline: How long it takes

A typical migration follows a structured process. At Broworks we run a 3-week Website Migration Sprint for most clients, although timelines vary depending on site complexity.

Typical migration timeline:

1. Week 1 – UX & SEO Mapping
   • Site architecture review
   • URL mapping to preserve rankings
   • Wireframes and content migration plan
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2. Week 2 – Design & Development
   • Visual design in Webflow
   • Implementing CMS collections
   • Setting up responsive layouts
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3. Week 3 – Testing & Launch
   • SEO redirects and tracking setup
   • Cross-browser/device testing
   • Migration launch and post-launch QA

Pro Tip: If your site has complex integrations or thousands of blog posts, budget an extra 1–2 weeks for development and content migration.

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How much does Webflow cost compared to WordPress?

One of the most common questions we hear is “How much does Webflow cost?” The answer depends on your hosting needs, team size, and whether you require CMS features.

Here’s a clear cost comparison:

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Risks of a WordPress website vs. Webflow

Before switching, it’s important to understand why so many companies see WordPress as high-maintenance:

• Security vulnerabilities: Open-source platforms are targeted more often. Without constant updates, sites are exposed.
• Plugin conflicts: Adding multiple plugins can cause performance drops or functionality breakages.
• Maintenance load: Frequent manual updates for WordPress core, themes, and plugins.
• Variable hosting performance: Not all hosting providers offer equal speed or reliability.

Webflow reduces these risks by offering all-in-one hosting, automatic backups, and zero plugin dependency. That said, the main downside of using Webflow is that it’s a proprietary platform, meaning you can’t self-host or export complex CMS functionality the same way you can with WordPress.

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What is the downside of using Webflow?

While Webflow offers many advantages, it’s not perfect:

• No full export of CMS data with design intact (you can export content as CSV but not the entire dynamic site).
• Higher entry cost than free WordPress themes (but usually lower over the long term).
• Requires some learning curve for those unfamiliar with visual builders.

Still, for marketing teams prioritizing speed, security, and design flexibility, these trade-offs are often worth it.

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SEO performance case study after WordPress to Webflow

When brands complete a WordPress to Webflow migration with proper SEO mapping and technical QA, the lift is usually visible in the first 30 to 90 days. Below is a sample anonymized outcome to show what good looks like.

Key wins at a glance:

• “Average load time improved from 3.8s to 1.9s.”
• “Core Web Vitals pass rate increased from 61% to 93%.”
• “Organic sessions up 146% at 90 days.”
• “Non‑brand conversions up 42%.”

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Before vs after, 90‑day window

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Final thoughts: Making your WordPress to Webflow migration a success

Migrating from WordPress to Webflow is more than a design upgrade, it’s a strategic move that can boost SEO, reduce technical headaches, and empower your marketing team.

At Broworks, we’ve helped brands preserve their rankings, improve page speed, and simplify content management with Webflow. If you’re ready to start, contact us for a tailored migration plan.