Case Study: Broworks boosted Vetted Biz conversions with Webflow
Vetted Biz, the largest U.S. franchise data platform, struggled with slow performance, complex CMS management, and poor conversion rates. Broworks redesigned and migrated the site to Webflow, applying a conversion-first UX strategy and structured SEO migration. In just weeks, the redesign improved load times, engagement, and lead conversion rates, transforming the website into a scalable marketing engine. With ongoing CRO and SEO optimization, Broworks continues to support Vetted Biz’s growth across major U.S. markets, proving that Webflow can power both performance and profitability.
Case study: How Broworks increased conversions for Vetted Biz with a custom Webflow design
When it comes to scaling an online platform in a competitive niche, the website is often the bottleneck, or the growth engine. For Vetted Biz, the largest franchise data platform in the U.S., outdated design and clunky CMS infrastructure were limiting their ability to convert traffic into leads.
This case study: how Broworks increased conversions for Vetted Biz with a custom Webflow design showcases how our team approached the challenge: by migrating and redesigning their marketing site in Webflow. The results speak for themselves: improved visibility, faster load times, stronger brand positioning, and most importantly, higher conversion rates.
As a full-service Webflow agency, we know that building a high-performing website isn’t just about visuals, it’s about creating a scalable foundation for marketing, SEO, and long-term maintenance.
Why Vetted Biz needed a Webflow redesign
The Challenge
Before working with Broworks, Vetted Biz faced multiple issues:
- Complex CMS: Their legacy system made it difficult for the marketing team to update and test campaigns.
- Slow performance: Pages loaded slowly, hurting SEO and user engagement.
- Design inconsistencies: The website didn’t match the credibility of their brand or align with the data-rich experience they were providing.
- Conversion friction: Calls-to-action were buried, forms were long, and user journeys weren’t optimized for decision-making.
These limitations were preventing Vetted Biz from scaling their reach and monetization strategy.
Why Broworks and Webflow were the perfect fit
At Broworks, we specialize in Webflow agency services designed for growth-focused companies. With Vetted Biz, we knew Webflow would solve two key problems:
- Marketing Flexibility – The team needed to launch campaigns without relying on developers. Webflow’s visual CMS and custom editor permissions gave them full control.
- Scalable Performance – Webflow’s enterprise-grade hosting removed bottlenecks, delivering faster load speeds and better SEO positioning.
Our approach combined a custom Webflow design, advanced UX strategy, and migration of their marketing pages to create a high-performing growth engine.
The redesign process: From audit to launch
Step 1: Website audit & conversion mapping
We started with a full audit of the existing Vetted Biz website. This included:
- Reviewing analytics and heatmaps to identify drop-off points.
- Mapping out the most valuable conversion funnels.
- Benchmarking load times, SEO performance, and accessibility compliance.
We discovered that 70% of traffic came through franchise research landing pages, but conversions were disproportionately lower than expected.
“Learn more about our Webflow services and how we approach conversion-driven redesigns.”
Step 2: UX strategy & content hierarchy
We applied our 3-week migration sprint methodology:
- Week 1 – UX Strategy: Personas, empathy maps, and user journeys were refined. We prioritized trust signals, simplified navigation, and designed clearer CTAs.
- Week 2 – Visual Design: Our team created a modern, data-driven aesthetic, aligning with Vetted Biz’s brand identity.
- Week 3 – Development & SEO Migration: We built in Webflow, ensuring proper SEO redirects, schema markup, and CMS flexibility.
Step 3: Conversion-centric design elements
- Sticky CTAs: Added contextual CTAs across franchise research pages.
- Dynamic Content: Custom CMS collections for franchise data, improving both SEO and user navigation.
- Optimized Forms: Reduced fields from 8 to 3 for lead capture forms.
- Trust Builders: Highlighted statistics, press mentions, and testimonials across key touchpoints.
Results: How the Webflow migration improved conversions
The redesign delivered measurable improvements across performance, SEO, and lead generation.
Here’s a snapshot of the data before and after launch:
Beyond launch: Webflow maintenance and growth
The success of this project didn’t end at launch. Vetted Biz partnered with Broworks for Webflow maintenance services agency support to ensure continuous growth.
This includes:
- Regular CRO experiments (A/B testing CTAs, form layouts).
- SEO monitoring and schema updates.
- Custom dashboard reporting for KPIs.
- Security updates and performance checks.
As a full-service Webflow agency, we act as an extension of their marketing team, ensuring the website evolves with their business.
Geographic reach: Supporting growth across U.S. hubs
Broworks provides Webflow agency services to companies nationwide, including NewYork, Miami, and San Francisco. For clients like Vetted Biz, our distributed expertise ensures timely support and alignment with regional marketing initiatives.
Conclusion
The case study: how Broworks increased conversions for Vetted Biz with a custom Webflow design highlights what’s possible when design, strategy, and execution align.
By migrating their marketing site to Webflow and applying a conversion-first mindset, Vetted Biz unlocked measurable growth, more traffic, higher engagement, and significantly more conversions.
If your business is struggling with an outdated website or underperforming funnel, Broworks can help. Get in touch on our contact page to discuss your project
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