Free WordPress to Webflow Migration Checklist

Migrating your website from WordPress to Webflow is a strategic move, especially if you’re looking for faster performance, easier content editing, and a scalable no-code setup. Explore our Webflow migration services

But if you skip one crucial step, all your SEO gains can vanish overnight: URL mapping. It’s the silent killer of organic traffic during migration. And it’s often ignored until it’s too late.

That’s why we created a free, battle-tested WordPress to Webflow migration checklist to help you avoid common pitfalls and preserve your SEO rankings. It's the exact framework we've used at Broworks to handle high-stakes migrations for enterprise clients, without losing a single ranking.

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Why URL Mapping Is a Make-or-Break for SEO

When your site moves to Webflow, every URL, blog post, landing page, media asset, taxonomy archive, could change. If Google can’t find the right path, or if users land on broken pages, your site authority suffers.

Mess up your redirect strategy, and you risk:

• Broken backlinks
• 404 errors flooding Google Search Console
• Loss of keyword positions and traffic
• Wasted crawl budget

Most agencies focus on “moving the content.” We focus on preserving visibility. Because your content doesn’t matter if no one can find it.

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What’s Inside the Migration Checklist?

Our WordPress to Webflow migration checklist covers every step, from planning and mapping to QA and post-launch audits. Here’s a sneak peek at how we approach it:

1. Crawl the Existing Site (No Guesswork)
   We start with a full crawl using Screaming Frog or Ahrefs to pull all live URLs: pages, posts, taxonomies, media files. This becomes the foundation for your redirect map.
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2. Build a Clean Redirect Map
   ‍Every URL needs a match. We carefully map legacy links to their Webflow counterparts. This includes: Custom post types (like /resources/ebooks/), blog URL slug changes (like /blog/ to /insights/), category or tag pages (optional to preserve).
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3. Prioritize High-Value Pages
   Not all pages are equal. We prioritize those that: Generate traffic, attract backlinks, and drive conversions. These get extra QA and even manual redirects to ensure nothing breaks. If you're redesigning key pages, consider our branding and identity services to align visuals and messaging.
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4. Test and Implement 301 Redirects
   Once the map is set, we: Test redirect logic locally or in staging and implement 301s via Webflow Settings or reverse proxy (for large-scale sites or wildcard redirects).
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5. Post-Launch SEO Audit
   After launch, we validate the setup to make sure your investment pays off. Check our Webflow pricing to understand the scope and ROI of full-service migrations.
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Download the Free Migration Checklist

We turned all of this into a structured, editable spreadsheet—broken down by:

This is the same checklist we use at Broworks—tested on high-traffic sites with zero ranking losses.

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Bonus: Migration Isn’t Just Technical, It’s Strategic

It’s not just about URLs. When we run a migration, we also review:

• Information architecture (what needs to change in Webflow)
• Content hierarchy (opportunities to improve UX) If you’re rethinking how your site presents your offer, we also offer conversion-driven Webflow design.
• Metadata and schema (to preserve on-page SEO signals)
• Page speed (Webflow usually wins here)

This way, your migration doesn’t just avoid traffic loss, it boosts performance across the board.

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Final Thoughts

WordPress to Webflow migration is more than a platform switch—it’s an opportunity to clean up your structure, elevate your UX, and protect your visibility.

But only if it’s done right. Start with the checklist. Then execute with precision.