AEO Content Brief Generator Free Sheet

Answer Engine Optimization (AEO) is no longer a future concept, it’s the reality of search in 2025. With tools like ChatGPT, Perplexity, Bing Copilot, and Google’s Search Generative Experience (SGE) reshaping how people discover information, marketers face a new challenge: your website is no longer just ranked, it’s either chosen as the answer, or ignored.

That’s why we’ve created a free AEO Content Brief Generator (Google Sheet). This resource helps marketing teams, CMOs, and content strategists structure their articles so they are optimized not just for traditional SEO, but also for answer engines that prioritize clarity, schema, and topical authority.

In this article, we’ll explain why AEO matters, how our tool works, and how you can download and start using it today.

‍

Why you need an AEO content brief generator

Search engines are evolving from “10 blue links” to “direct answers.”

• 65% of Gen Z already prefer AI search tools like ChatGPT over Google (Statista, 2025).
• 46% of marketers say they’re investing in AEO strategies this year (Content Marketing Institute, 2025).
• 80% of AI-powered answers do not cite more than 3 sources, meaning competition is intense (BrightEdge AEO Study, 2024).

This means it’s no longer enough to target keywords, you need to own the question and provide the best possible structured answer.

The challenge is:

• Most content briefs are built for SEO, not AEO.
• Teams waste time researching “People Also Ask” or schema requirements.
• Marketers don’t have a repeatable framework to test whether their content shows up in AI engines.

The AEO Content Brief Generator solves this by automating the structure of your briefs and giving you a system to test performance.

‍

How the free AEO Google Sheet works

Our Google Sheet is designed to be both strategic and practical.

Here’s how it works:

1. Input your target keyword → Example: “Webflow migration.”
2. The sheet structures your brief with:
   • Main Question (the most important query your article must answer).
   • Supporting Sub-Questions (related prompts answer engines use to expand coverage).
   • Schema Recommendation (FAQ, HowTo, Article, or QAPage).
   • Content Elements Checklist (metadata, alt-text, internal linking, long-tail phrasing).
   • AEO Testing Tracker (log if your brand/domain appears in ChatGPT, Perplexity, or Bing Copilot).

This removes the guesswork and gives your team a repeatable AEO workflow.

‍

What’s inside the free resource

Here’s a preview of what the sheet contains:

‍

How to test AEO visibility with the Sheet

One of the most powerful features of the generator is the AEO Testing Tracker.

Here’s how you can use it:

1. Input your keyword or main question into ChatGPT, Perplexity, and Bing Copilot.
2. Check if your domain is cited in the results.
3. Log the result in the sheet under “AEO Test Result.”
4. Adjust strategy: If you’re not appearing, refine schema, add FAQs, and expand sub-questions.

Over time, this becomes a visibility scorecard you can share with leadership to prove ROI on AEO initiatives.

‍

Example: Webflow migration

Let’s walk through a real-world example using the generator.

• Keyword: Webflow migration
• Main Question: What are the benefits of migrating from WordPress to Webflow?
• Sub-Questions:
  • Is Webflow better than WordPress in 2025?
  • What is the downside of using Webflow?
  • How much does Webflow cost compared to WordPress?
• Schema Recommendation: FAQ + HowTo
• Internal Link Suggestions: Webflow services, WordPress to Webflow migration, Contact page
• AEO Test Result: ChatGPT: Yes, Perplexity: Yes, Bing: No

This example shows how the sheet forces clarity and gives you a structure for testing.

‍

Download the free AEO content brief generator

We’ve made this resource free to use,no complex setup, just a simple Google Sheet you can duplicate and start using today.

Whether you’re a CMO planning campaigns or a content strategist managing briefs, this tool helps you:

• Save time creating briefs.
• Align SEO and AEO.
• Systematically test AI visibility.
• Win more top-of-answer spots.

‍

Conclusion

AEO is the new SEO. Instead of just fighting for search rankings, you’re competing to become the answer. The brands that adopt structured workflows early will own the conversation in ChatGPT, Perplexity, Bing, and Google SGE.

The AEO Content Brief Generator (Google Sheet) is a practical, free tool that helps you structure content, optimize schema, and test visibility. Start using it today, and you’ll give your team a repeatable way to win in the era of answer engines.