If you are a beginner, then you already know that branding is a priority in taking your business, services, and skills to the heights of marketing. Accordingly, as you may already understand, the logo is mandatory.
You may have already wondered why all large companies have a logo.
First of all, that is not because it is like a fancy badge of an already developed company. The logo plays a much bigger role and is not a luxury. Small-business companies, intimate groups, individuals, and startups have a great benefit from having a professional logo design of their own.
If you don't know already, we will tell you how to choose one unique logo for your brand.
This image is what people see first, and based on that image they get some impression about you and your work. You must have seen a logo of a company many times yourself. Some of them may have made you think: Wow, professional! Playful! Modern! Well, that's what a logo does. It conveys to you the energy of a company and its way of doing business. Besides, it is far from just an attractive aesthetic accessory.
The logo is specific because it gives a lot of information about your entire visual identity with an appealing design. As such, it can be seen anywhere and is easy to remember. And since you don't want someone to remember you badly, your logo needs to be thoughtfully designed. It should be eye-catching, informative, and professionally done.
We’ll tell you how.
First of all, you need to think about what you want to show to the people.
Once you determine who you are and what your story is, it's time to transform it into something concrete – an innovative logo design. It does not mean that you passed previous phases of creating a logo because your skills, beliefs, and work ethic will continue to shape every part of the designing process. After all, that's where the idea of your brand was born.
So, now you should choose a logo style, and that's where the real fun begins! All the important parts in building the style of a logo, and even the brand itself, are the following:
There is a lot to do here, and we assure you that each of these elements deserves special attention. So, let your imagination run wild as you think of all the shapes and shades to customize your creative logo design. But, contact the designer as soon as possible. Why?
Professionals are the ones who know how to integrate positive elements of your work, personality, and charisma into the design of almost anything. There are many styles of logos, but not every one of them suits your original idea. The style should match what you are doing! In moments when you get too carried away, the designers are there to get you back to the right art direction.
So, let’s show you some examples.
Classic style is timeless. Aim for it if you want to look like a serious player!
Logotypes such as lettermarks, wordmarks, symbols, and abstract shapes are often part of this style. Many companies like dressing their logo in this nice business suit! You surely have seen somewhere an elegant symbol with clear typography as the logo of a business company or similar. Also, companies that deal with technology, innovation often choose a logo style that inspire and look so classy. Why not?
Such a combination of form and typography always looks neat. The font that dominates here is Serif because it is legible and refined. Elegant initials or company names give a straightforward and efficient impression. And the best part is that it looks tasteful and promising for years.
If you want something that looks more up-to-date, dive into a modern flow.
A modern logo is often characterized by simplicity and a fresh ambiance. That is why this style has many fans. Start-up companies, as well as large companies, with a couple of well-designed clear strokes, got themselves vivid logos for various purposes. Initials, emblems, and abstract images are widely used here. And people love them in a minimalist style. This style is perfect for those who want to achieve a fashionable look with a little detail. Along with that goes the Sans serif font, which looks neat and casual. If you are wondering how to pick a font for your brand, always consider whether it is more important to be legible or artistic.
If you want to relax the audience, try something funny! People adore it when a serious atmosphere breaks down.
Humorous illustrations are everywhere today and designers know exactly what dose of quirky details to put into a story. Cartoon characters often carry your unique character as well, so they come to terms with your brand and team in a specific way. And we adore it! Just look at our Hiro. We wanted to show that our Broworks team is very professional in approach and yet cultivating positive thoughts and cheerful charisma. That’s why our ninja looks cool and amusing! Typography is used more freely in this style, so you can often see Script fonts, but also various alternative uses of fonts. If you are a gamer or entertainer, this is a great style for you!
Show how cute or goofy you are and connect with your followers.
Another derailment. The retro look is forever in fashion!
Retro drawings and Script fonts work wonders here! Various emblems of this type create a warm ambiance and a homely approach. If you are someone who is into crafting, some retro/vintage look of the logo will probably look great on you. For example, people who sell handmade products are the ones who most want their professional logo to look handmade. This is a style with curvy lines, soft transitions, and a romantic dose of aesthetics. Truly old-school. And this is not the end. These examples of logo styles are just some of the ones seen online. So, you should remember that when choosing a logo, you should always follow the original idea you have.
Logotypes and typography can be combined in a million ways, as long as it hits the point of your brand. The same goes for colors.
The way the logo gets colored is a meaningful process, and it requires a lot of attention. People will first recognize you by color and separate you from other companies. So be careful with shades and tints.
Colors, as well as the whole style, carry the character of your brand. If you want something with a classic look, there are shades of blue, gray, white, and other cool colors that unmistakably depict correctness, efficiency, and reliability. Warm colors such as red, yellow, orange are the ones that call for action, cheer up, and send positive vibes. Colors alone can reflect your brand in many ways. And it all depends on what you want to convey to your clients. Besides, these combinations are countless, so you can get a lot of ideas for creating a logo.
Once designers make your ideal example of a logo, know that you can use it anywhere. The beauty of a good design is that it is responsive.
Why is that important? Designers create aesthetic pieces of design that can appear in all sizes, on small and large screens, on surfaces, and in various environments. That way your logo will reach everyone's eyes. Designers also adjust color palettes that preserve the unique look of your logo whether it is going to appear on a dark or light background. The logo is then error-free.
It always happens that some process in the design slows down due to some disagreements. You can avoid some errors in the designing process and communication with the designer.
The idea you choose to represent and what you want others to see on the internet must be concise. The features and values of your brand and, therefore, your logo are the foundations of your success.
Everything is easier when you know what you want and what you believe in Then you just need to get a logo that successfully shows others who you are!
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