Broworks Branchenbericht 2023—2026

What 55 Webflow projects actually cost, and how long they took

Most agencies will tell you a Webflow migration takes "a few weeks" and costs "it depends." That answer is technically accurate and practically useless.

If you're a marketing director or CMO evaluating a WordPress to Webflow migration, you need actual numbers, not a sales pitch with a quote attached. So we documented every project we delivered over three years and built a report around the data.

What you'll find below is a snapshot of what that data shows. If you want the full breakdown, cost distributions, delay causes, real client outcomes, and five principles to apply before you brief anyone, the complete report is available here.

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The Dataset: 55 Projects, Zero Estimates

Between 2023 and 2026, Broworks completed 55 fully documented Webflow projects. Every single one had complete records for scoped cost, final invoiced cost, estimated timeline, actual delivery date, page count, CMS structure, and integrations used.

The breakdown:

• 20 WordPress to Webflow migrations (36%)
• 30 marketing and branding sites (55%)
• 5 SaaS websites (9%)

This isn't a survey. It isn't based on industry averages or what other agencies claim. It's internal project data, which makes it more useful and, in some cases, more uncomfortable than what you'll find elsewhere.

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What Webflow Migration Cost and Timeline Actually Look Like

The honest answer on Webflow migration cost and timeline: most projects land between $10,000 and $15,000 USD and deliver in 4 to 6 weeks. That range holds whether it's a migration or a new build. The variables that shift cost are not the project type, they're the scope decisions inside it.

Across all 55 projects, 90% were delivered within the originally estimated 4–6 week window. The remaining 10% ran 1–3 weeks over. Almost every single delay came from the client side, not development.

That's worth sitting with. The biggest risk to your timeline is not your agency. It's showing up without content ready, without clear feedback ownership, or without defined brand assets.

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Why Migrations Cost More Than New Builds (Sometimes)

There's a common assumption that migrating an existing site should be cheaper than building one from scratch. In practice, migrations run slightly higher, and there's a specific reason.

Data transfer, content restructuring, and CMS remapping take real, billable time. Migrating 50 content items is manageable. Migrating 2,000 requires architecture decisions, content auditing, and client-side cleanup before a single page is built.

The most expensive variable in any Webflow migration isn't design. It's custom integrations. Third-party platforms: HubSpot, Bullhorn, Memberstack, Xano, custom scheduling tools, are the single biggest cost multiplier we've tracked. Budget $2,000–$6,000 per non-standard integration depending on complexity. If you discover a required integration mid-project, expect that number to affect both your budget and your timeline.

According to the Broworks 2023–2026 report, custom integrations are the top cost driver across all project types, adding $2,000–$6,000 per non-standard connection.

The full report outlines all five cost drivers in order of impact, including one that has nothing to do with development scope, but consistently makes projects run longer.

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What the Results Actually Looked Like

Cost and timeline data tells you what a project requires. Results tell you whether it was worth it.

A consulting firm that went through a WordPress to Webflow migration saw +284% organic traffic within one month of launch, verified via SEMrush. The migration took three weeks and included a unified design system and HubSpot integration.

A healthcare staffing company saw 5× candidate applications within 60 days of launching their new Webflow site. That project included a phased launch strategy, core site live at week five, a Bullhorn integration shipped one month later once the architecture was validated.

These aren't outliers hand-picked to sell services. They're documented outcomes from real projects in the dataset.

A phased Webflow migration launch, core site first, complex integrations following, reduces delivery risk and gets teams live faster without sacrificing integration quality. It's particularly effective for projects involving job boards, scheduling tools, or custom APIs.

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The Part Most Agencies Won't Tell You About Delays

Of the 10% of projects that ran over timeline, here's how delay causes actually broke down:

• 65%: Client content delays (copy, images, brand assets not ready at kickoff)
• 25%: Scope creep (integrations or requirements discovered mid-project)
• 10%: Technical complexity

That first number is the one that matters. 65% of project delays have nothing to do with development. They happen because content arrives in rounds, brand decisions aren't finalized, or feedback requires four stakeholders who are never in the same room.

Good Webflow development agencies tell you this upfront and structure kickoff accordingly. Less transparent ones absorb the cost of delays quietly and pass them on as timeline extensions that feel like bad luck.

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What This Means Before You Brief Anyone

If you're planning a Webflow project in the next 90 days, the data points to a few non-negotiable principles:

• Have content ready at kickoff, not week three. It's the leading cause of delays.
• Scope integrations before you sign anything. Anything discovered mid-project is the primary cause of budget creep.
• Treat a migration as a content audit first. Moving your old site to a new platform has limited strategic value. A proper migration starts with a content audit and CMS architecture decision before design begins.

For projects involving heavy CMS migration or multiple integrations, ask for a phased plan. Getting the core site live faster de-risks the full timeline and gives you an opportunity to validate the architecture before committing to the most complex deliverables.

According to Google's Core Web Vitals guidelines, site performance directly affects search rankings, which makes the platform decision itself a strategic SEO consideration, not just a design preference.

The Webflow CMS documentation details how content collections work, but the strategic decisions around CMS architecture, especially for migrations, require real project experience, not just platform knowledge.

Most professionally executed Webflow migration projects cost between $10,000 and $15,000 USD and deliver within 4–6 weeks. Projects that cost significantly less typically cut discovery, CMS architecture planning, or post-launch support, the three areas where migration quality is most commonly compromised.

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What's in the Full Report

The numbers above are a starting point. The full Broworks Industry Report 2023–2026 includes:

• Full cost distribution charts across all 55 projects
• Timeline accuracy data with delay cause breakdown
• Cost-by-project-type comparisons (migrations vs. new builds vs. SaaS sites)
• Five buyer principles to apply before you brief any agency
• Verified client outcomes from a selection of portfolio projects

If you're planning a Webflow migration, a new build, or a full redesign, the report gives you a realistic framework for what your project actually looks like, based on the same data Broworks uses internally to scope and deliver work.

Download the full report here