Brand Research

Duration

approx. 1 week

phase

1st step of the Branding phase

phase

1st step of the Branding phase

Goal

Collecting and analysing information

Goal

Collecting and analysing information

Goal

Collecting and analysing information

Studying client strengths and weaknesses, personality, competitors' brand, consumer preferences, and market trends to develop effective branding strategy.

methods

Learning from Resources

We use all the possible resources, from media to statistics, to collect information about the brand, its products, and its target audience.

Client Meetings

Talking to our clients helps us meet their ideas and values. We use a set of deep-cutting questions to get to the core of our client's goals and issues.

HMW questions

During our first meeting with clients we write down questions in the form of how might we. It helps us set a clear goal and leads to problem-solving.

e.g.
How might we illustrate what makes our client different from their competitors?

a lot of blue and yellow paper notes with words on them on a white background

Deciding & Voting

Everyone gets 3 red dots to vote on the questions they think are crucial and should be answered first.

The three questions that receive the most votes determine the direction of the project and we need to answer them with design solutions.